- Search Engine Optimization (SEO): A technique and strategy to improve the natural ranking of a website in search engines by optimizing website content, structure, and external links. The aim is to increase the organic traffic of the website, enabling more potential customers to find the website when searching for relevant keywords. For example, in cross - border e - commerce, optimizing keywords and descriptions on product pages helps improve the product's exposure on search engine results pages.
- Pay - Per - Click (PPC): An online advertising model where advertisers pay a certain amount each time their ad is clicked by a user. Common examples include Google Ads and Baidu Promotion. The ads are displayed on search results pages or partner websites, and businesses bid on set keywords to compete for display positions. For instance, cross - border e - commerce enterprises target specific customers in certain countries or regions and run PPC ads related to their products to precisely reach potential buyers.
- Affiliate Marketing: A performance - based marketing model where merchants cooperate with numerous affiliate partners through affiliate platforms. Affiliate partners promote the merchant's products or services on their own websites, social media, and other channels and direct customers to make purchases through unique links. When customers complete purchases or other specific actions through the affiliate partners' links, the affiliate partners can receive commissions paid by the merchant. In cross - border business, this can expand brand influence and sales scope with the help of affiliate partners worldwide.
- Conversion Rate: It refers to the ratio of the number of visitors who complete a specific target behavior (such as purchasing a product, registering as a member, etc.) to the total number of visitors within a certain period. It is an important indicator to measure the marketing effect and website operation efficiency. For example, the conversion rate of a cross - border e - commerce website can be calculated by the proportion of the number of users who actually purchase products to the total number of users who visit the website. The higher the conversion rate, the more effective the marketing and operation strategies are, and the better it can convert potential customers into actual customers.
