Klarna, a leading global AI-powered payment network and shopping assistant, has announced a strategic partnership with tech giant Meta to introduce a tailored 'Play Now, Pay Later' consumption package for UK gaming enthusiasts. This innovative financial solution aims to lower the entry barrier for high-end VR devices through flexible payment methods, further activating the booming digital entertainment market in the UK.
Core Collaboration: Flexible Payment for Cutting-Edge VR Experience
UK consumers can now acquire the latest Meta Quest 3 and Quest 3S VR headsets through Klarna's exclusive financial services, featuring a 0% APR 12-month installment plan. The package includes a full subscription to Meta Horizon+, opening the door to immersive virtual world experiences. Notably, consumers can start enjoying these cutting-edge devices and continuous content services with monthly payments as low as £29.99.
Innovative Payment Model: A Strategic Leap into Emerging Markets
The 'Play Now, Pay Later' functionality not only offers consumers more flexible payment options but also marks a significant strategic breakthrough for Klarna. By introducing this innovative payment solution, Klarna officially enters the fast-growing gaming and virtual experience market, expanding its influence in the digital economy.
This consumption model has already demonstrated robust vitality in global markets. First launched in the US for the Meta Quest 3 in 2024, the feature quickly extended to the Quest 3S upon its release. It’s worth noting that the US partnership was with Affirm, offering installment plans of
20permonthfor24monthsfortheQuest3S,or
30 per month for the Quest 30. Such market-specific adjustments reflect Meta’s flexibility and adaptability in promoting innovative payment models worldwide.
Booming UK Gaming Market: Huge Potential for BNPL
Latest data from Statista reveals the enormous scale and growth potential of the UK gaming market. As one of the largest video game markets in the EU, the UK is projected to have 38.95 million gamers by 2025. Notably, approximately 55% of the UK population regards gaming as a primary leisure activity, a ratio leading among developed nations. The UK video game market also boasts a substantial economic scale, valued at £13.05 billion. In terms of sales channels, the digital trend is evident, with online game sales accounting for an astounding 98.6% in 2024.
These market statistics clearly indicate the sustained growth in consumer demand for high-quality digital entertainment experiences. Against this backdrop, innovative payment methods like 'Buy Now, Pay Later' (BNPL) inject new vitality into the market. This payment model not only alleviates consumers’ pressure of large upfront payments but, more importantly, breaks down the consumption barriers for high-end digital products, enabling broader access to cutting-edge tech fun. By spreading costs over time, BNPL effectively lowers the consumption threshold, allowing more consumers to participate in premium gaming events and experiences, thus further activating the entire digital entertainment ecosystem.
Strategic Synergy: Pioneering the Future of Digital Economy
The collaboration between Meta and Klarna represents not just a commercial alliance but a proactive response to emerging consumption trends. Through innovative payment solutions, these two industry giants are jointly driving the deep integration of the digital economy and financial services, delivering more convenient and flexible consumption experiences while opening new possibilities for industry development.
