EBANX, a leading fintech company, has successfully integrated UPI Autopay, the recurring payments feature of India's highly efficient instant payments system, into its advanced cross - border payments platform. This significant move marks a new chapter in facilitating seamless cross - border transactions in India's burgeoning e - commerce landscape.

As India's economic trajectory is set to propel it to become the third - largest economy in the world by 2030, EBANX has strategically partnered with YES BANX, a prominent private - sector bank in India. This collaboration enables cross - border e - commerce merchants to offer the UPI recurring payment feature to their clients, a service that was previously restricted mainly to local digital commerce players. Now, international businesses can tap into the vast potential of India's market more effectively.

With the integration of UPI Autopay, EBANX's global merchants operating in industries such as Software - as - a - Service (SaaS), streaming services, and other subscription - based businesses are now empowered. They can provide recurring payment options to their local Indian customers through UPI, an alternative payment method (APM). This development allows them to connect with a tech - savvy demographic in India that actively seeks out global digital services and convenient digital payment solutions.

Projections indicate that by 2030, India's consumer class will expand by nearly 300 million people, overtaking China in terms of the size of its consumer base. This means that approximately one in every 30 customers globally will be from India. As a result, companies aiming to expand their international footprint are increasingly recognizing the importance of diversifying their payment options. UPI Autopay serves as an excellent alternative for global businesses to access and engage with this rapidly growing consumer base.

EBANX's goal is to assist e - commerce merchants in integrating not only UPI's one - time and recurring payment features but also card payments for cross - border transactions. This comprehensive approach helps to navigate the complexities inherent in operating within India's dynamic digital landscape.

EBANX has already witnessed a surge in interest from global players eager to leverage this new recurring payment feature in India. UPI holds a dominant position in the Indian payment market. According to data from Payments and Commerce Market Intelligence (PCMI) in EBANX's in - depth study Beyond Borders, UPI commands a 54% market share. With this integration, merchants can capitalize on UPI's market leadership to facilitate recurring transactions, thereby broadening access to digital commerce for a wider and more diverse audience.

Moreover, the usage of credit cards in India has also been on a remarkable growth trajectory. Since 2021, credit card spending in India has been increasing at an annual rate of 50%, as reported by the Reserve Bank of India. EBANX's research indicates that a mix of alternative payment methods can enable global companies to reach up to eight times more consumers in India. This showcases the vast untapped potential that lies in offering a diverse range of payment options in the Indian market.