Market Pay Group has officially announced the signing of an acquisition agreement with Danish payment service provider (PSP) AltaPay.
About AltaPay
AltaPay is a payment company that serves merchants across Europe, specializing in online transaction management. The company offers approximately 30 local and international payment methods, including alternative options such as Buy Now, Pay Later (BNPL), catering to various online commerce needs.
In addition to online payments, AltaPay also supports in-store transactions through advanced payment terminals and provides omnichannel payment solutions. Its unified platform integrates multi-channel transaction data, helping merchants enhance payment data consolidation, thereby optimizing business performance and increasing conversion rates.
In 2023, AltaPay processed EUR 3.1 billion in transactions in Denmark. Additionally, it operates in Sweden, Norway, and the UK, serving various industries, including retail chains, digital services, tourism, and entertainment.
Market Pay’s Strategic Expansion
This acquisition marks Market Pay’s fourth acquisition since 2021, as part of the company’s strategy to enhance its payment solutions and accelerate its expansion across Europe.
Market Pay currently operates in multiple European countries, including France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark.
Market Pay Processes 3 Billion Transactions Annually
Market Pay is a payment platform that provides omnichannel digital payment solutions and manages the entire value chain in the payment industry. Its goal is to offer end-to-end payment services for large retailers and small merchants, simplifying payment processes and driving innovation.
The company processes 3 billion transactions annually, covering 180,000 terminals and managing over 5 million payment cards.
Representatives from AltaPay stated that their collaboration with Market Pay will benefit both customers and partners seeking a reliable ally to enhance competitiveness and operational efficiency. By joining Market Pay, AltaPay aims to strengthen its presence in the Northern European markets while leveraging Market Pay’s expertise in retail technology to achieve further growth.