10% discount on network payment service fees for small and micro merchants
After the Payment and Clearing Association of China and the China Banking Association issued the "Initiative on Encouraging the Reduction of Payment Handling Fees for Small and Micro Enterprises", Alipay actively responded. For small and micro merchants that meet the standards, the "10% discount on network payment service fees for small and micro merchants" originally scheduled to expire on September 30, 2024, will be extended for another year and will be valid until September 30, 2025. The fee reduction targets include small and micro enterprises, individual industrial and commercial households, and individuals with business activities. Merchants only need to log in to the homepage of the "Alipay Merchant Center" website, submit and confirm relevant information according to the guidelines to participate. This measure will effectively reduce the operating costs of small and micro merchants and make them more competitive in the fierce market competition.

Alipay's collection code withdrawal remains free
Since the launch of the collection code in 2017, Alipay has always been free for withdrawal. After this preferential period expires, it will be free for another year until September 30, 2025. In order to better meet the business needs of merchants, small and micro merchants can also obtain merchant points for collections, and use points to redeem free withdrawal quotas and business-related rights and interests. All Alipay collection code merchants do not need to take additional actions. Through offline effective collections with the collection code, they can obtain free withdrawal quotas. At the same time, Alipay will adjust the quotas accordingly according to the actual transaction situation to ensure fairness and justice and safeguard the rights and interests of the majority of merchants.

Serving the real economy
In the past three years, through various measures, Alipay has reduced fees for merchants by more than 21 billion yuan in total, benefiting more than 54 million merchants and small and micro operators of all kinds. These fee reduction measures have effectively reduced the operating costs of small and micro merchants and improved their profitability, injecting strong impetus into the development of the real economy. Under the current economic situation, small and micro merchants, as the "capillaries" of the economy, play a crucial role in promoting employment and stabilizing economic growth. Alipay's fee reduction measures are undoubtedly a powerful support for small and micro merchants and a positive contribution to the real economy.

Alleviating business pressure
For small and micro merchants on the receiving side, payment handling fees are a considerable expense. Alipay's fee reduction policy will directly reduce their business pressure and enable them to have more funds for expanding operations and improving service quality. At the same time, free withdrawal of collection codes also provides convenience for merchants, avoiding the expense of withdrawal handling fees and improving the efficiency of fund use. This will help small and micro merchants better cope with market challenges and achieve sustainable development.

Promoting the activity of the consumer market
As an important driving force for the development of the digital economy, mobile payment plays a key role in promoting consumer willingness and increasing the activity of the consumer market. Alipay's fee reduction measures will reduce the operating costs of merchants, which may prompt merchants to lower commodity prices or provide more preferential activities to attract consumers to consume. This will further stimulate the vitality of the consumer market and promote a virtuous cycle of the economy.

Strengthen technological innovation
Alipay continuously increases investment in technology research and development to improve the security, stability and convenience of the payment system. By introducing advanced technologies such as artificial intelligence and big data, it provides merchants with more accurate marketing services and risk management solutions. At the same time, Alipay is also actively promoting the internationalization process of mobile payment to build a more convenient payment bridge for domestic and foreign merchants and consumers.

Strengthen win-win cooperation
Alipay actively cooperates with banks, merchants, third-party service institutions and other parties to jointly create an open and shared payment ecosystem. Through cooperation, all parties can give full play to their respective advantages and provide merchants with more comprehensive financial services and solutions. At the same time, cooperation also helps promote the standardized development of the payment industry and improve the overall service level of the industry.

Fulfill social responsibilities
Alipay always puts social responsibilities first, actively participates in public welfare undertakings and makes contributions to society. Through measures such as fee reduction, Alipay effectively serves small and micro enterprises and the real economy, showing the responsibility and responsibility of enterprises. At the same time, Alipay is also actively promoting the development of fields such as green payment and digital rural construction, contributing to the realization of sustainable development goals.